GCG is a strategic communications consulting and advisory firm specializing in business transformation/change, corporate relevance, crisis, ESG, strategy execution, M&A, and CEO positioning.
At GCG, our core expertise is in driving organizational change in all facets of the enterprise increasing performance, value, and viability. Our approach entails company rationale, leadership methodology, process improvement, manager training, messaging, measurement tracking, content development, consultative alignment, employee education and feedback. We’ve been involved in some of the world’s largest transformations and corporate renewal efforts.
From competitive positioning, employee engagement, change, crisis, strategy deployment, CEO transitions, and policy execution, we work with companies to revitalize, reset, and reshape communications in a digital reality. Operating through a data and analytics framework – a critical currency in discerning insight – organizations align with a shifting world of expectations, concerns, needs for greater, more sustainable results.
Aligning business priorities with stakeholder expectations in a tumultuous world is challenging to say the least. In a digital reality if you are not relevant you don’t exist so designing your communications model to achieve relevance among key audiences is the most practical path to sustained success. GCG maps out your current relevance and navigates your efforts to enhance and strengthen your position.
As the stewards of company relevance and reputation, best-in-class corporate communications teams play lead roles in achieving sustained excellence. We support organizations with the design, creation and implementation of stories that keep pace with market dynamics. Regardless of the situation, GCG incorporates data-driven insights into tactical communications that result in stronger relationship based on a precision messaging.
Our client engagements are rooted in identifying causes focusing on the on the:
GCG is comprised of experts from various backgrounds, specialties and industries who understand corporate reality.
Operations & Development
In a digital reality, having the right counsel, ideas, support, insight, and services ensures organizational success, brand impact, stakeholder engagement, and corporate relevance.
GCG is proud to be a partner in EQUITY 360, a collective of expert consultancies with diverse expertise in DEI, Social Justice, Health Equity, Corporate Communications, Change Management, and Brand Strategy.
Health Equity is the biggest challenge of our time.
We work together to help business leaders who want to address equity gaps and establish strong platforms by developing strategies, frameworks, and foundational elements that improve equity throughout the business spectrum.
Let us know if we can provide support to your overall strategy and approach at email@example.com.
Gary F. Grates is Managing Partner at GCG, a strategic communications consultancy and advisory firm.
He is a globally renowned, recognized, and respected expert in corporate communications, change management communications, employee engagement, and corporate strategy execution. Grates counsels senior leaders and Boards of Directors from global organizations in the areas of business transformation, leadership transition, M&A integration, crisis/issues, labor-management relations, organizational effectiveness, employee engagement, function optimization, internal communications improvement, and strategy implementation.
His work, specifically in change management and business transformation and strategy deployment is regarded globally as his work includes General Motors, Volvo, Caterpillar, PepsiCo, Harley-Davidson, Vale, Dell, HP, Kimberly Clark, Merck, and Ipsen to name a few.
Prior to GCG, Grates was a Principal at Real Chemistry, a global health innovation company with offices globally. The firm - which from $47m to $450 m during his tenure - comprises complementary communications, marketing, strategy, creative, digital, clinical trial, science, and medical expertise focused on integrated business solutions in the areas of product supremacy, innovation, change, organizational effectiveness, and growth for the world’s leading organizations, specifically healthcare.
A member of the Executive Team, Grates created and led the Corporate and Strategy portfolio of services working with global organizations on brand relevance and product supremacy.
He designed several proprietary services aimed at organizational performance and reputation:
He has more than 25 years of corporate, marketing/brand, labor, and strategic communications experience with a particular expertise in creating effective executive visibility efforts to dimensionalize a corporate brand’s story, organizational (change) management/employee (internal) communications.
Grates has counseled more than one hundred organizations and CEOs including: Pfizer, Merck, City of Hope, Roche, Genentech, HP, Intel, General Motors, PepsiCo, Caterpillar, Shell, Viatris, Organon, Kraft, Nissan, GE, Carrier, United Technologies, Novartis, Exxon/Mobil, Shell, AMD, Visa, Yum! Brands, eBay, PwC, Deloitte, Wyeth, British Airways, VW, Volvo, Ipsen, United Airlines, Pfizer, Coca-Cola, Anheuser-Busch/InBev, Kimberly Clark, The McGraw-Hill Companies, ITT, Vale, and Dell, to name a few.
From 2006-2011, Grates established and led the global Change and Employee Engagement Practice at Edelman,the world’s largest public relations firm, putting in place a network of specialists and developing a distinct portfolio around change management, internal communications, social media, and employee engagement for organizations throughout the world.
Prior to Edelman, he served as Vice President-Corporate Communications/North America at General Motors Corporation. While VP of Communications/North America, Grates was responsible for brand, product, media, internal, financial, and public policy communications for GM’s North America Region, reporting to the CEO. He was also the global process leader for internal communications and a member of General Motors' North American Strategy Board, the senior most governing body in North America. In addition, he was member of the teaching staff at General Motors University (GMU) and was selected to join the company’s exclusive Senior Executive Program, a leadership development program.
Prior to joining General Motors, he was Chairman and President of GCI BoxenbaumGrates, a noted strategic communications consultancy and Executive Vice President and Managing Director of GCI Consulting, a unit of GCI Group Public Relations and Grey Advertising, responsible for managing the firm’s global clients.
A frequent facilitator, lecturer and author on issues facing corporate management and communications professionals worldwide, Grates has been referred to as the “thought leader” in change management communications and effective corporate communications and positioning. He has published more than 700 articles/white papers on the strategic importance of communications in achieving business excellence.
Grates is co-director of the Weiss Center for Social Commerce at Syracuse University’s Newhouse School of Public Communications, which teaches and trains students to successfully work in today’s digital marketplace and executive sponsor of the Emerging Insights Lab at Syracuse University, a laboratory for innovative technologies, approaches, and models in communications and marketing.
He is an Adjunct Professor at Syracuse University’s Newhouse School of Public Communications, a Teaching Professor and member of the Advisory Board at ABERJE - the Brazilian Association for Corporate Communications, a former Trustee of Utica College of Syracuse University, a member of the Arthur W. Page Society, PRSA, and chairman of the Organizational Communications Commission at the Institute for PR Research (IPR).
He was named one of Syracuse University’s Newhouse School’s top “40” graduates.
Grates holds a bachelor’s degree from Utica College of Syracuse University and a master’s degree from the Newhouse School of Public Communications at Syracuse University.
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